Using Local Contacts Creatively For Success

In the small community paper that comes around every weekend, it is very interesting to see how many new start up companies are featured in the various quarter, half page adverts and feature advertorials.  There may be a little article about a school hockey tournament that the local big school has succeeded or competed in.  Alongside will be a small piece abot a company that has some connection with that activity and a bit further along will be an ad for the company selling it’s products.  With the right photogaphic image and the product to market, it’s amazing just how effective the local paper can be.

Agencies that help spport any business are needed more than ever these days in this uncertain world.  Getting the right contacts up front will never do any harm. Being in the right place at the right time just needs some creative thought processes!